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What is E S B I ?





Robert Kiyosaki is a renowned American entrepreneur, author, and investor. He gained widespread recognition with his best-selling book "Rich Dad Poor Dad," which challenged conventional financial wisdom and provided insights into building wealth and achieving financial independence.


Kiyosaki's Cashflow Quadrant is a concept introduced in his book "Cashflow Quadrant: Rich Dad's Guide to Financial Freedom."


The Cashflow Quadrant categorizes people into four quadrants based on how they generate income: Employee (E), Self-Employed (S), Business Owner (B), and Investor (I). Each quadrant represents a different approach to money and financial independence


The ESBI concept refers to the four basic behavioral patterns identified by Robert Kiyosaki in his book "Cashflow Quadrant." ESBI stands for Employee, Self-Employed, Business Owner, and Investor. These categories represent different mindsets and approaches to generating income and building wealth.


  1. Employee (E): Employees work for someone else and typically earn income through a job or employment. They rely on a fixed salary or wages and trade their time and skills for money. Employees generally have less control over their income and financial decisions.

  2. Self-Employed (S): Self-employed individuals work for themselves and are often considered small business owners or freelancers. They have more control over their work but are still actively involved in the day-to-day operations. Self-employed individuals often generate income based on their skills or expertise.

  3. Business Owner (B): Business owners build and manage businesses that operate independently of their direct involvement. They create systems, delegate tasks, and have employees who work for them. Business owners focus on creating assets and leverage the efforts of others to generate income.

  4. Investor (I): Investors focus on accumulating and growing their wealth through various investment vehicles such as stocks, real estate, mutual funds, or businesses. They make their money work for them by putting capital into assets that generate passive income and appreciate in value over time.

The ESBI concept highlights the different paths individuals can take to achieve financial independence and wealth. It encourages individuals to move from being an employee or self-employed to becoming a business owner or investor, as these categories offer greater potential for building wealth and creating passive income streams.

It's important to note that the ESBI concept simplifies a complex reality, and not everyone fits neatly into one category. Many individuals may transition between categories throughout their lives or pursue multiple avenues simultaneously. The concept serves as a framework for understanding different mindsets and approaches to wealth creation.


You decide which category you wish to be to get financial freedom and work towards your goal.


Parag Nesarikar


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